Who We Are
Our website address is: https://ukprepared.com/
UK Prepared is responsible for the personal information described in this policy. For privacy enquiries, contact [email protected].
Privacy Policy
UK Prepared is designed to collect as little information about its visitors as possible.
The public website is served as static HTML. UK Prepared does not operate user accounts, comments, contact forms or newsletters, and does not maintain a database of visitor profiles.
Information We Collect
UK Prepared does not ask visitors to submit names, addresses, telephone numbers, email addresses or account information through the website in order to use it.
Technical information may be processed automatically by Cloudflare as part of providing website delivery, security and protection against malicious traffic. UK Prepared does not use this information to create visitor profiles or for advertising.
Website Analytics
UK Prepared uses Cloudflare to provide website infrastructure, security and privacy-focused website analytics.
Cloudflare Web Analytics is used to understand information such as overall visitor numbers, popular pages and general website usage. Cloudflare states that its Web Analytics service does not collect or use visitors’ personal data.
Cloudflare may separately process limited technical information as part of providing its network and security services, including information needed to identify and mitigate malicious traffic. UK Prepared does not maintain its own visitor-profile database containing this information.
Cookies
UK Prepared does not use cookies for analytics, advertising, personalisation, user accounts or marketing tracking.
Cloudflare may set strictly necessary security cookies when its security systems need to verify a visitor or protect the website. For example, a cf_clearance cookie may be set after a visitor successfully passes a Cloudflare security challenge. These cookies are used for website security rather than advertising or analytics.
The website does not require visitors to accept analytics or advertising cookies in order to use it.
If the site’s use of cookies or tracking technologies changes in future, this Privacy Policy will be updated accordingly.
Contacting UK Prepared
UK Prepared does not operate a contact form. If you choose to contact us using an email address published on the website, your message is sent using your own email service rather than through the UK Prepared website.
Any information you voluntarily include in an email will necessarily be processed for the purpose of reading and responding to that correspondence.
Lawful Basis for Processing
Where UK Prepared processes personal information contained in correspondence, or limited technical information necessary to operate and protect the website, we normally rely on legitimate interests. Those interests include responding to enquiries, maintaining appropriate business records, operating the website securely and protecting it against abuse or malicious traffic.
Where information must be retained or disclosed to comply with a legal obligation, processing may instead be necessary for compliance with that obligation.
Affiliate Links and External Websites
Some pages on UK Prepared may contain affiliate links to Amazon and other third-party retailers or services.
When you follow one of these links, you leave UK Prepared and the third party’s own privacy policy, cookies and data-processing practices apply.
UK Prepared does not receive your payment information, delivery address or other personal information supplied directly to a retailer when you make a purchase.
See our Affiliate Disclosure for more information about commercial links.
Embedded Content and Third-Party Services
Where UK Prepared links to external websites, we are not responsible for the privacy practices of those websites.
Unless specifically stated otherwise, content on UK Prepared is served directly as part of the website rather than requiring visitors to create accounts or provide personal information.
Service Providers and International Processing
UK Prepared uses Cloudflare for website delivery, security and analytics. Cloudflare operates a global network and may process limited technical information outside the United Kingdom when providing its services.
Cloudflare publishes data-protection arrangements for international transfers, including safeguards for transfers of UK personal data.
Data Retention
Because UK Prepared does not operate visitor accounts or maintain a visitor-profile database, there is no visitor account or profile data for UK Prepared to retain.
Correspondence sent voluntarily by email may be retained for as long as reasonably necessary to deal with the enquiry, maintain appropriate business records, resolve disputes or meet legal obligations.
Technical information processed by Cloudflare is retained in accordance with the relevant Cloudflare service and its data-protection terms.
Your Privacy Rights
UK data-protection law may give you rights in relation to personal information held about you, including rights of access, rectification, erasure, restriction and objection, and in some circumstances data portability.
Because UK Prepared does not maintain visitor accounts, profiles or a visitor database, in many cases we will have no website visitor information against which to exercise these rights.
If you have contacted UK Prepared directly and wish to ask about personal information contained in that correspondence, contact [email protected].
Complaints
If you have concerns about how UK Prepared handles personal information, please contact us first at [email protected]. You also have the right to raise a complaint with the Information Commissioner’s Office, the UK’s data-protection regulator.